On Demand

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Welcome to the On Demand Page for DigiMarCon Middle East 2026.

Master Classes (On Demand)

Tuesday, September 22nd, 2018
Below are the slide decks for all the Master Classes on Tuesday, September 22nd, 2018 at the Hyatt Regency Dubai, United Arab Emirates.

MENA-2018-01
Email Marketing & Marketing Automation Master Class
Sharanya Ramachandran
Senior Product Marketing Leader
Zoho
Overview
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Overview
The Evolving Role of a Marketer in the Digital World
The digital era with evolving technologies are increasing challenges for a digital marketer to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand the individual behaviour of a consumer.

This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.

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MENA-2018-02
Growth Marketing Master Class
Yannick Khayati
Growth Expert / Managing Partner
The Growth Revolution
Overview
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Overview
In this masterclass, you’ll take a deep dive in all the latest growth marketing techniques. You’ll get a strong first impression of the capabilities that ‘the new way of marketing’ has to offer your business. This course contains:

– An introduction to Growth Marketing
– Case studies of companies that use this methodology succesfully
– Tools to get started
– Ideation tools to come up with better experiments
– Clear understanding of experiment design

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MENA-2018-03
Data & AI Master Class
Jan Klawer
Managing Director Middle East and Africa – Emerging markets
Artefact
Overview
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Overview
How to Successfully Apply Data & AI in the Marketing Value Chain

In this session Artefact will be starting with the role of data in the current world and what it has lead to currently: Where are we with Data & Artificial Intelligence? the future is definitely here. We will make it concrete and explore where to apply Data & AI in digital marketing? What can AI do and what can’t it do (yet)?Possible areas are automation, optimization and more. Artefact will make it practical to conclude and explain what using Data & AI means practically for Digital Marketing? What are the actionable next steps in Planning, setup/workflow, getting control and creative.

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MENA-2018-04
Search Marketing Master Class
Basma Abou Assaf
Head of SEO
RBBi
Overview
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Overview
Nowadays search engines are no longer a simple index of websites, they are sophisticated answer engines.
Google, the leading search engine evolved to meet users’ needs (user behavior & local characteristics).
In this session you will learn the most up-to-date trends to increase your website visibility online, by using a user-focused approach.
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MENA-2018-05
Social Selling Master Class
Christian Farioli
Digital Marketing Lecturer & Digital Transformation Advisor
ESD FZC
Overview
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Overview
Learn How To Generate Leads Consistently, Win More Clients And Grow Your Influence Through LinkedIn.

Discover what is Social Seling and how to use effectively its potential to do business and to sell, taking advantage of a network of 500 million professional users. Uncover all the secrets of social selling and doing business with LinkedIn.

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General Sessions (On Demand)

Tuesday, September 22nd, 2018
Below are the slide decks for all the General Sessions on Tuesday, September 22nd, 2018 at the Hyatt Regency Dubai, United Arab Emirates.

MENA-2018-06
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018
Aaron Taylor
Chief Marketing Officer
INCYCLE Marketing
Overview
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Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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MENA-2018-07
What No One Talks About When They Talk About Marketing
Igor Amaro
Marketing Director
ASA Ventures
Overview
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Overview
In this day and age, Marketing has become limited to CPAs and conversion rates. It has
become a buzzword rather than what it really is: a synergy of art and science. Igor Amaro
explores what Marketing truly means at its very core, and what is a Marketing professional’s
purpose in a world where technology has shaped the industry into what it is now. The speaker
aims to challenge the existing perception of Digital Marketing and Marketing in general to help
professionals reassess their current status, and find more meaning in what they do.
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MENA-2018-08
The Life and Times of Digital Customer Service
Zohare Haider
Founding Director
Digital Street
Overview
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Overview
Hyperconnected life + omnipresent customers + complex user needs. Are you game? Outside of your day job, you’re also a customer for a business or brand. And like them, you also have a need for after-sales support. What frustrates you, also frustrates your customers. Let’s talk about the ‘why’ and ‘how’ for great customer experiences.
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MENA-2018-09
How to Reach Millennials in the Digital Age
Sacha Christe
Chief Executive Officer
Emirates Graphic
Overview
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Overview
Millennials make up the largest percentage of our population today and the influence of this generation in terms of driving market trends is undeniably strong. While traditional marketing strategies still can work, older generations tend to misunderstand the fundamental drivers behind Millennials’ actions and attitudes, often dismissing them as lazy or entitled. This panel is meant to show some insight into the minds of our youth and shed some light on how they interact with brands online. We will explore some cases of successful and failed marketing and discuss what companies can do to improve engagement from a younger crowd.
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MENA-2018-10
The Game of Visual Content
Bahia Nar
Communication and Social Media Expert & Trainer
Fireworks Consultancy
Overview
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Overview
The session will about how visual content is key to attract the audience, specially a young one and how exactly produce visual content that will be seen and interacted with thanks to data.
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MENA-2018-12
Keep Calm and Deal With It
Tamara Habib
Business Director
Netizency
Overview
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Overview
Is your brand ready for a crisis? More importantly, is your brand ready for a social media crisis? A communications crisis can hit you at any moment! Whether it be a salmonella outbreak at your restaurant, your mobile devices catching fire in someone’s hands, or even someone putting up the wrong content on your social media pages, you need to be prepared. “Keep Calm and Deal with It” will look at the good, the bad and the ugly of how some brands have managed their social media crises, and highlight best practices to make sure that you, and your brand, are ready to deal with it.
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MENA-2018-13
The Corporate Startup – What Corporates Should Learn From Disruptors
Nick Vinckier
Chief Strategy Officer
Duval Union Consulting
Overview
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Overview
What is it that corporates can learn from startups? How does it seem that innovation in different industries is mostly coming from new (often tech-driven) players who have far less resources and experience than incumbents? In this motivational presentation Nick Vinckier will inspires you with the main reasons why startups innovate at such a fast pace, and how you can leverage their methods for your business to become future proof.
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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning