On Demand 2019

Home » On Demand 2019

Welcome to the On Demand Page for DigiMarCon Middle East 2026.

Master Classes (On Demand)

Tuesday, September 22nd, 2019
Below are the slide decks for all the Master Classes on Tuesday, September 22nd, 2019 at the Hyatt Regency Dubai, United Arab Emirates.

MENA-2019-01
Social Media Marketing Master Class
Christian Karasiewicz
CEO & Founder
Social Chefs
Overview
View the Video
View Slides
Overview
With over 91 million blog posts published every month, the amount of content being produced is staggering. How can you keep up and continue generating leads for your business without working night and day? This Master Class will teach you to work smarter, not harder, by repurposing the content you are already creating into other mediums such as blog posts, videos, Messenger bots, podcasts and more! By utilizing smart techniques, you can build a stronger online presence and engage a larger audience than ever before with very little additional work from you!
View the Video

View Slides

MENA-2019-02
Digital Performance Master Class
Aida Sahraoui
Founder
WONE Digital Agency
Overview
View the Video
View Slides
Overview
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
View the Video

View Slides

MENA-2019-03
Facebook Advertising Master Class
Aaron Taylor
Chief Marketing Officer
INCYCLE Marketing
Overview
View the Video
View Slides
Overview
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
View the Video

View Slides
MENA-2019-04
Video Marketing Master Class
Vit Kodousek 
Executive Director
Square Motion
Overview
View the Video
View Slides
Overview
Video marketing is about creating a strong, impactful visual connection between brand and audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short on truly leveraging the potential of their video content. So how do we maximize video to make our clients dollar go further? In this master class you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus and a much wider reach.
View the Video

View Slides
MENA-2019-05
Search Marketing Master Class
Omar Kattan
CSO & Managing Director
Sandstorm Digital
Overview
View the Video
View Slides
Overview
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.

Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google’s KPIs and you will win
2) Don’t just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.

View the Video

View Slides

General Sessions (On Demand)

Tuesday, September 22nd, 2019
Below are the slide decks for all the General Sessions on Tuesday, September 22nd, 2019 at the Hyatt Regency Dubai, United Arab Emirates.

MENA-2019-06
Retargeting with Programmatic: Bring Back Potential
Samya Benhima
Head of A4G DSP
A4G
Overview
View the Video
View Slides
Overview
As retargeting continues to deliver strong results, marketers are increasing their investments not only to meet lower-funnel conversion objectives but also to strengthen upper-funnel awareness campaigns, lead nurturing, customer engagement, and loyalty and retention. Advertisers are retargeting on a wider network of platforms and devices, and use cases for mobile and social are expanding. As marketers strive to compete with more brands vying for customers’ attention, a comprehensive retargeting strategy is necessary to deliver results and pave the way for a deeper understanding of customer intent.

View the Video

View Slides
MENA-2019-07
International SEO and Beyond
Miranda Gahrmann
Global eCommerce Consultant
Digital Rescue Rangers
Overview
View the Video
View Slides
Overview
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
View the Video

View Slides
MENA-2019-08
The Future of Search with Artificial Intelligence
Naguib Toihiri
Head of SEO and Growth
Artefact
Overview
View the Video
View Slides
Overview
Considering the context of today’s society and its abundance of information, instant gratification is the status quo. Search engines are repositioning themselves to become “answer engines” rather than just “search engines” by efficiently providing users what they need. Artificial Intelligence (AI) will aid search engines to understand the human’s intent by identifying meaning associated with every search query. In this session, you will learn the most up-to-date trends for digital marketers to increase website visibility online, by creating a tailor-made search experience using AI.
View the Video

View Slides
MENA-2019-09
Digital Marketing Trends: Experts Insights on How to
Aaron Taylor
Chief Executive Officer
INCYCLE Marketing
Overview
View the Video
View Slides
Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
View the Video

View Slides
MENA-2019-10
Demand Unit Centric ABM 101
Alex Roy
Founder & CEO
SalesboxAI
Overview
View the Video
View Slides
Overview
As a marketer you know getting started and scaling ABM efforts is challenging. It is critical to target the right people from within your target accounts with the right message at the right time. Demand Unit centric ABM is a useful strategy that will help you achieve the right business outcomes by targeting buying committees within specific high-yield accounts. But how do you get started and what really matters?

Join SalesboxAI’s founder Alex Roy, in this interactive session as he walks you through the essentials:

1. Demand Unit centric ABM Intro
2. Defining buyer group Personas
3. Discovering Members of the Buying Group
4. Leveraging Conversational AI to Engage buying group members within target accounts across multiple channels in a personal, relevant manner
5. Understand how scoring works at Persona and Demand Unit Level
6. Understanding what to look for on your Demand Unit level Dashboard and how you can optimize programs for optimal results
7. What outcomes can you expect with a 10K, 25K and 50K+ budgets?

View the Video

View Slides
MENA-2019-11
How to Rank Higher Than No. 1 on Google
Fernando Angulo
Head of Communications
SEMrush
Overview
View the Video
View Slides
Overview
How to rank higher than No. 1 on Google: A SERP features story. You’ve seen more and more methods for ranking #0 in search results lately, right? You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.
View the Video

View Slides
MENA-2019-12
TIKTOK: Is It Time Up For Media Mavens?
Zohare Haider
Founding Director
Digital Street
Overview
View the Video
View Slides
Overview
Now, we live in a time where 15 seconds is eternity. It’s 3 to 5 or bust. Let’s explore how granular the power of media and self-powered success for anyone is going to end up 5 years from today. Because 5 years ago, we didn’t have TIKTOK.

View the Video

View Slides
MENA-2019-13
Authenticity
Erdem Aksakal
Marketing Director, Middle East South
SAP
Overview
View the Video
View Slides
Overview
At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let’s go on a journey of authenticity and purpose…
View the Video

View Slides

GET YOUR FREE DIGIMARCON BROCHURE AND
NEVER MISS AN UPDATE

Sign up for email updates and get your the FREE DigiMarCon Middle East brochure and stay in the know about all things DigiMarCon including price changes, discounts, and the latest speakers added to the schedule.

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning